M Creative Group Blog

“Content“ as Robb High says “is the “New Black”. In 2010, every brand needs strategically sound, constantly changing content populating every touchpoint on every platform in order to stay relevant to consumers. But what is good content? What makes some content more effective than others? What are the latest trends? Read on…

The Mistake: Offering Your Clients Static On-Line Ad Campaigns

Fact: On-line ads are booming, but only if they’re attached to video. According to the Interactive Advertising Bureau, video is now the fastest-growing segment of the internet advertising market. Digital video amounted to $477 million in revenue in the first half of 2009, up 38 percent from the same period in 2008.

From an article by Brian Stelter Published in the New York Times on November 10, 2009 – At a time when other categories of advertising dollars are shrinking, video ads are booming. “More and more advertisers are starting to play in the online video space,” said Jeremy Steinberg, the vice president of digital sales and business development for the Fox News Channel.

To read the full article go to: http://www.nytimes.com/2009/11/11/business/media/11adco.html

When you’re creating on-line media campaigns for your clients, consider including a video component. And because clients are always demanding to know their ROI, they’ll love the fact that, unlike traditional broadcast imaging campaigns, metrics are readily available for on-line video ads.